Amazon wants you to translate your listings professionally

Amazon wants you to translate your listings professionally.

We already knew that professional, human translation was the best way to create relevant and optimised Amazon content in a foreign language.

And Amazon agrees!

This is what the Amazon Ads Retail Certification course (which I renewed for the 5th year running in October 2023) says:

𝗙𝗮𝗰𝘁𝗼𝗿𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘄𝗵𝗲𝗻 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘁𝗼 𝗲𝘅𝗽𝗮𝗻𝗱 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆:

💭 Language barriers
💭 Translation costs for listing ASINs in another language

✅ Acknowledging that translation has a cost which should be included in your expansion plans

𝗧𝗼𝗼𝗹𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻:

🛠 Amazon Global Selling program with Currency Converter and Build International Listings tools

❌ Zero mention of using machine translation for your listings.

Looking for a professional, human English to French translator specialising in Amazon? Get in touch!